Pinterest

Pinterest: Understand What It Is And How To Use This Image Search And Sharing Platform

Can you imagine saving in one place all those inspiring images you see when browsing the internet? Furthermore, this social network allows you to share your content with your followers and follow other users as well. Keep reading this post to learn how to get the most out of Pinterest.

What is Pinterest

It is a platform that allows users to search, store and share images of whatever they find most interesting, being able to organize them in folders, by theme or in whatever way they like.

It's like a big wall or panel where you organize your photo collections. In fact, it is from this idea that the name of this network comes from: pin, which means pin and interest, which means interest. Also, you can get to know other users' collection and reuse and share your posts as well.

Pinterest is growing every day. Today, it has more than 320 million users, who find many tips on decoration, fashion, body and mind exercises in the easy navigation of the web. Other very shared segments are handicrafts, gardening, cinema, architecture and cooking.

Top Pinterest Terms

In order to make your experience even more interesting within this network, we selected the most used terms:

Pin

Pin is nothing more than the act of saving an image in your profile, in the category or folder of your choice. This platform function brings a huge advantage: you can save the photos you liked the most without having to download images to your computer or cell phone. That way, there's no worry about overloading your devices.

Pin

It's when you publish content on one of your boards. In other words it's the act of posting. You can pin an image by searching for a subject that interests you, using a keyword in the search bar or selecting an image directly from your cell phone or computer.

Re-pin

It's when you use a post made by another Pinterest user to post to your profile, when you share a pin. It's like Twitter's retweet or Facebook's share button.

Board

Each board is like a board or mural where images are nailed or pinned. Each board is formed by a group of pins and thus a collection is formed. In summary, the images that address the most diverse subjects of interest are pinned on their boards.

Follow

You can follow profiles or boards of other users on Pinterest. And the follow button is for that. That way, you can be inspired by the ideas of other people who use the platform and interact with those people, commenting and favorite their posts.

Like

As in social networks like Facebook and Instagram, the Like button on Pinterest, represented by a heart, has the same function: you press it when you like or like a post. Now that you know the main terms, find out how to use this network!

How to use Pinterest?

To start using Pinterest you need to create a profile. You can do this using your Facebook account or creating an account from an email. Add your photo and write a few words about yourself.

After this step, you will receive suggestions for categories to follow. Try to mark what interests you the most, so Pinterest displays on your profile's homepage the contents related to what you like. Another way to use Pinterest is to create a profile for your business.

To create a corporate account, the subscription to the network is different and specific. In this case, you need to enter your email address, your company name and select which type of service you perform. Thus, Pinterest allows access to resources that will help boost and leverage your business on this social network.

As already stated, Pinterest's growth is remarkable. The high rate of sharing posts, which reaches 80%, shows that there is much more content reposting than creating new ones, which means that companies that use the platform are able to achieve more views, achieving greater dissemination of their products.

Knowing how Pinterest works, you can now create your own panels and thus enjoy the benefits of this network!

How to create boards on Pinterest

By clicking on your profile picture, go to the folders section.

Click on the “+” symbol and name your board. Choose the name you prefer, according to the segment you are going to organize in this panel. It can be, for example, gardening.

Once that's done, you'll add your pins!

Creating Pins on Pinterest

It is possible to create or add your pins within a board or on your profile homepage.

There is the option to upload a photo from your device or from a website. Try to make your page visually comfortable. A tip: images posted vertically attract more views.

Replacing images on Pinterest

Search for a topic of interest to you using a keyword. You will find that the variety of images is immense. If when browsing Pinterest, you find an image that you really like, just move your mouse cursor over and click the red “Save” button. Choose the name of the folder where you want this photo to be saved or create a new folder.

As we've seen, Pinterest is essentially a visual social network. There are endless images that you can save and replay. It is also possible to interact by liking and commenting on other users' photos. It's also interesting to create your own content, posting photos of yourself, your work, your life.

Finally, it is noteworthy that creativity when subtitles pins can make all the difference! A detailed description through short, well-written text can generate more engagement for your blog or website. This care combined with the choice of a good image can be the differential for your business.

Now that you've learned a little more and know how to use Pinterest, read more articles about search apps and image sharing.